If you look into the various twitter marketing agencies that are presently doing their jobs to the best of their abilities, you would be astounded at just how much reach they are able to get without working too hard at it.
This might seem like something they do without breaking a sweat, but in truth a great deal of thought goes into these marketing campaigns, and over time you will be able to see the various benefits that these campaigns end up providing to people over the course of their run, thereby allowing the smaller businesses of the world to have a sort of fighting chance against larger corporations that might have a lot more money that they would be able to invest in marketing of this kind and sort.
One of the basic aspects of any Twitter marketing campaign involves using hashtags. These hashtags are what people are going to use in order to discover what you are all about. The key to a good marketing campaign at least as far as Twitter is concerned will involve using as many hashtags as you can, but you also need to research what hashtags are currently being used so that you can incorporate them into your campaigns and ensure that everyone you might be thinking about talking to will know how to search for you and your brand.
Getting involved in these kinds of marketing tricks will involve more than just adding tweets at regular intervals throughout the day. People are going to have to follow you first, and the best way to get followers is to utilize hashtags in a tasteful manner that would also end up providing you with good quality content that your audience would be able to enjoy.